Introduction: The growing interest in outlining the evaluation of the sales team is a trend that is in demand. The presumption that a designed sales process will deliver the result is dying down. Now organizations are looking for new methodologies to strengthen their sales force. The accountability of the sales force reveals that deeper level of customer understanding is now incorporated to determine the holistic effectiveness of the sales process. Will sales training make a difference? The value of the sales force is generally calculated from the return on investment. However in case of fewer sales the sales team is not be blamed entirely. The process may be flawed or the product representation may be limited. The nature of the industry and the prevailing competition establish how sales methodology must be designed. In this respect it is essential to determine the realistic expectation from the sales team. The high performance sales te...